FC Utrecht


FC Utrecht frontrunner with new webshop experience

Fan engagement and innovation are two important topics for FC Utrecht. During season 22/23 we combined both by visualizing almost all fanshop items in 3D and showing them via our viewer, which we implemented in their existing environment. This way we transformed the webshop into an immersive experience overnight. Quick, easy and affordable. 



FC Utrecht was one of the first football clubs in the world using 3D images in their webshop during season 22/23

Unique style

On the website and in the campaigns 3D became characteristic for FC Utrecht

Brand value

The brand value of FC Utrecht was not only dependent anymore from the results on the pitch


This viewer was implemented in the FC Utrecht webshop during season 22/23, so fans could play around with their favorite items

Fans were really excited about the new webshop experience

Tom Beekhuis Coordinator Marketing

Other cases